If You Need Information On Magazine Readership Data Then This is The Best Untapped Resource On The Web
Magazine Circulation Information?
I am trying to obtain the circulation figures for Juxtapoz and Nylon magazine (two lifestyle magazines published in the US that are also available in the UK).
I have scoured the internet, but cannot find the data I am looking for.
Is anybody able to help me source the information, I need circulation figures and details on the readerships. Many thanks.
We normally print 7,500 copies of the magazine, with a couple of issues seeing 10,000+ when extra distribution is needed (BEA, ALA, Beijing, Frankfurt, London, Bologna, regionals, etc). We base our ad rates on two times that number, and note that it is not uncommon for b2b magazines to boast a pass-along value of 3x the number it prints. Because this number is on the low side compared to some other publishing trade journals, we work harder to make sure there is no readership waste and basically hand-pick the top public and school libraries across the country (read: largest buying power) and send boxes directly to the small press buyers at the chains, including B&N, Borders, Chapters, Books-a-Million, and more. Booksense also requests 500 copies for delivery direct to their members in the “white boxes” as does the Mountains & Plains Booksellers Association.
Finally, we try to put the magazine in the hands of international and domestic agents and editors at larger houses who are looking for leads to bring into their fold from the small press sector. All said, about 85% librarians, 12% bookstores, 3% publishing professionals and our parents.
You may get much higher numbers in terms of circ from other publications, but you also pay for readers you may not be interested in soliciting. Unlike other sprinkler-related publications, our readership consists of subscribers who pay to receive FPC. Don’t be misled by deceiving circulation numbers from other publications. Associations include subscriptions as a benefit of membership. Some boost their numbers by sending “give-aways” to fire protection-related services in an attempt to get the paid circulation we already have. FPC reaches those groups as well, because these organizations know that anything worth receiving is worth paying for. They don’t take the chance of receiving a complimentary magazine every once in a while. They want each and every informative issue of FPC every month. FPC has subscribers from coast to coast in every state in the United States, throughout most provinces in Canada, and in approximately 25 countries and territories throughout the world. Most of our readership is made up of contractors, designers, and engineers — the people who purchase and specify your products and services. These are readers who make comments like: “The essays and articles regarding our industry are without equal.” And, “Thank you for providing the best trade journal in the industry and offering a comprehensive list of products and services.” Manufacturers, suppliers, fabricators, AHJs, fire service personnel, insurance companies, educators, libraries, and various other groups are also valued subscribers of FPC. Who reads FPC? Everbody who is anybody in the fire sprinkler industry. Since 1995, H. Crimson Inc., has been publishing its Diabetes Digest Family of Magazines, the nation’s largest circulation diabetes magazines, for America’s top pharmacies. These free customized diabetes magazines, in both English and Spanish, are user-friendly, practical guides written by an esteemed editorial board of diabetes educators and physicians including two winners of the American Association of Diabetes Educators’ Diabetes Educator of the Year award.
The Diabetes Digest Family of Magazines have earned a number of awards including the Silver Medal award at the 15th Annual National Mature Media Awards, placing second only to AARP: The Magazine. We have also won the APEX Awards for Publication Excellence and the Communicator Awards Crystal Award for Excellence.
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