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Effective Advertising Requirements that ACTUALLY Work!
More and more people today are leaving paper advertising for the internet. Both have their pro’s and con’s when using them to market your company. But you need to see that having a marketing tactic is just the foundation! There are key things you need to gain from your marketing efforts to really create the most effective advertising system viable.
These are the requirements you need to have to construct effective advertisements…
I. Tracking development is the first phase to effective advertisements and is more crucial than most people believe
1. You need to know how many times people actually look at, read or watch the marketed material (your ad).
2. How many of the individuals in fact inquired about your product or service?
3. How many of the persons turned in to actual clients?
4. Which ad produced one of these events by potential customers?
II. Update the ad content / verbiage (split test)
- Based off of your ad tracking you will know how effective each ad that you have placed is.
To determine if you will make changes or re-create the entire advertisement. There is no perfect way to state anything and the age, location and gender of the potential buyers will effect the way that your ad is perceived and evaluated.
Giving a perfect reason to do a “split test” which is done by duplicating an existing ad and changing one detail. This detail can be as clear-cut as punctuation, capital vs. lower case, removing or adding a word or a different headline. You will be amazed at how one simple change from a period to an exclamation point can change the effectiveness of your ad.
effectiveness of all your advertisements.
III. Target Your Audience (age groups, gender, location, etc)
- The most critical thing you need to do is target your ideal client so you aren’t trying to sell steak to a vegetarian.
There is a specific demographic that uses your product and or service and you need to figure out who that is.
Advertising to anyone outside of your ideal demographic of people will be throwing money out the window.
A quick example, if you want to precisely advertise to a near by audience you have to make sure that your advertisements aren’t seen on a countrywide scale. Targeting can be getting noticed by certain groups and targeting by hiding your ads from certain people which is incredibly important in order to stay cost sensitive.
IV. Be Seen & Stand out
- No matter what you do, you have to make sure you are putting yourself in a place that will allow you to be seen.
Not just once and a while but often because advertising only works when people can actually see it.
Meaning you have to not only use the most effective advertising methods to get your marketing out, but you have to “Stand Out”. If you are using banner ads you would want to have eye catching colors or an ad that has flashing/moving elements.
Or if you are using a text ad you’d want to make sure to show that you have the best
prices, quickest service, great customer feedback or how your service solves a specific problem. Create a call to action, make that person WANT to click on your ad. Why do you think so many people buy the latest “Cosmopolitan” and “Men’s Health” magazine? It’s because their headlines grab your attention.
V. Be Cost sensitive
- This may be apparent but many people forget that you need to supervise and revise your advertisements in all of your marketing efforts. If you are not watching closely
you might be throwing money into ad’s that aren’t successful. The idea is to fine-tune your ad’s until you are making more than you are spending.
Here’s an example…
You have the flu and you just purchased and used 2 kinds of cold medicines.
Now tell me, which one actually worked? You won’t be able to!
How can you know which of the 2 medicines you had taken actually did what you needed to feel better. So now next time you get a cold you will most likely buy both of the medicines again. What this has accomplished is now instead of buying the 1 medicine that worked for you; you are buying both and just throwing money away.
VI. Have Automation
- Having your advertising automated means making sure that all your inquiries coming from your ads are being answered. Doesn’t matter if you automate by email or phone, its your choice. And I know what you’re thinking “how can you have someone answer the phones 24/7”. Well you can and I’ll touch on that another time.
Your time is important and priceless so we want to be cost effective and apply marketing that can be updated quickly and does the work while you sleep.
To reiterate you must be able to:
- Track effectiveness of the ad
- Revise the advertisements content / verbiage (split test)
- Target Your listeners (age groups, gender, location, etc)
- Be Found!
- Be Cost sensitive
- Time sensitive (your time, and how long till the ad is shown)
- Automated
About the Author
If you follow the steps above there is no doubt you will have the
Most Effective Advertising campaigns possible. To get more detail on the different methods of advertising and to better understand how to apply these steps visit the following link so you can make sure you have Effective Advertisements with the help of an industry known marketer James Love.